Studio City Holiday Parade Shines Bright

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bonniegoodman110BY BONNIE GOODMAN

More than 2,000 people lined Ventura Blvd. from Whitsett Avenue to Laurel Canyon Blvd. on Sunday, December 6, 2009 for the 15th annual Studio City Holiday Parade. This was the first year the Studio City Residents Association (SCRA) presented the parade. As part of its work as an advocate for Studio City, the SCRA made a commitment to keep the parade alive, after it learned the Studio City Chamber of Commerce was no longer going to produce the event.

“In our ongoing conversations with our members, we heard how important it is to preserve the close community feel and village-like nature of Studio City,” SCRA President Alan Dymond said. “We spoke with merchants along the Boulevard and were pleasantly surprised that they welcomed the parade as part of the traditions of our community.”

Stilt walkers. Photos:

Stilt walkers. Photos: Bonnie Goodman

Parade-goers were treated to a  dynamic parade with more music and  entrants than in the past. The parade’s theme, “Stars Shine Bright,” honored both the heritage of Studio City in the film industry as well as all of the people who make Studio City a great place to live, work and shop.

Viewers were treated to musical performances from Notre Dame High School Irish Knight Band, North Hollywood High School Band, Walter Reed Middle School Jazz Band “A,” Rock Nation, Chabad of Studio City, Save LA River Open Space/”The Reminders,” and more. Juggling stilt walkers and carolers from St. Frances de Sales strolled along the sidewalks and down the street to the delight of crowds of all ages.

Norte Dame High School marching band.

Norte Dame High School marching band.

The parade also included appearances by Grand Marshal Ed Begley, Jr.; City Controller Wendy Greuel; Assembly member Mike Feuer; LAUSD Board of Education member Tamar Galatzan; Nicole Johnson, Miss California USA; Miss Studio City; Miss Sherman Oaks; and KCBS/KCAL Meteorologist Josh Rubenstein.

Carpenter School.

Carpenter School.

For the first time in the parade’s history, the SCRA presented awards for participants. The Platinum Star Award for Best Overall Entry went to Eddy James Salon, which showcased the song “Grandma Got Run Over by a Reindeer,” in a clever float that featured “grandma” upside down in the snow. The award for Best Match to Theme went to Walter Reed Middle School Jazz Band “A.” The award for Best School Entry went to Notre Dame High School Irish Knight Band, while the award for Best Special Effects: Sound, Animation, Lighting when to Rock Nation.

Eddy James Salon.

Eddy James Salon.

Parade sponsors included the Studio City Improvement Association, Tutor Doctor, CBS Studio Center, Rotary Club of Studio City/Sherman Oaks, the Studio City Neighborhood Council, Sportsmen’s Lodge, the Tolucan Times, Studio City Lifestyle magazine and JJKO Design.

Bonnie Goodman is owner of Goodman Communications Group, a branding and marketing consultancy. She also serves as executive vice president on the board of the Studio City Residents Association, vice president on the board of Temple Beth Hillel and president of the Magnet Parents Association for Cleveland High School. Formerly general manager of Hill & Knowlton Los Angeles, Irvine and Sacramento, she provides a range of communications services to corporate and non-profit clients such as advertising, public relations, social media, corporate identity and other related services. Reach Bonnie at bgoodmancomm@roadrunner.com

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About Karen Young

Karen Young is the founder of My Daily Find.

  • LIsa H.

    You did a great job, both here in the article and with the parade. Thanks for all your hard work to keep the parade going.

    • Bonnie Goodman

      Thanks, LH!

  • Alice

    I LOVE the parade, but somehow or another making a “competition” out of it for awards seems to be the wrong approach when it is a holiday parade and the spirit of it is then compromised. Should the store windows be “judged?” “Best decorated Christmas tree?” “Best refresments?” I don’t think so.

    • Bonnie Goodman

      Hi,
      Our intention for the “judging” was to encourage participants to take the theme seriously. People actually got excited about it. Frankly, we wish the stores would work harder to get involved…not to be judged but to be engaged in the community spirit. Anythin you can do to encourage that is welcome.

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