BY SARAH K. TOHL
As Winter is coming to an end and Spring is just around the corner, many of us may be wondering where to find the latest trends at an affordable price. The answer: Roni B.
Located on Ventura Boulevard, in Sherman Oaks, owner Ronit Binshtock provides a warm, colorful atmosphere for all fashionistas – especially Valley natives.
Before Roni B., Binshtock had already been in a long-term relationship with the retail fashion industry. With experience working at department stores like Barney’s and Macy’s, as well as Marc Jacobs, Lisa Kline, and Laurie Weir, Binshtock learned all she needed to know about running a business. And in January of 2008, she was ready to open up a place of her own.
Left: Roni Binshtock. Center: Bags and accessories. Right: Smart ensemble. Photos: Sarah K. Tohl
“I had done everything – it was time,” says Binshtock.
In just the past two years, Binshtock has already turned Roni B. into one of the most popular boutiques to find reasonable prices and friendly service in the Valley. According to Binshtock, Roni B. offers more than style – it is a place where customers can get personal service.
“People come in and its like a neighborhood salon,” says Binshtock. “We have amazing customer service – you can bring in any item from home and we’ll help you mix and match,” says Binshtock.
Additionally, Binshtock offers an environment that helps women to become unafraid of color and step out of the bounds.
Get ready for Spring with affordable lines at Roni B. Shop on Thursdays from 4-7 pm and enjoy Happy Hour too!
“We are classic with a twist,” says Binshtock. “Marc Jacobs meets Barney’s.”
Currently, the most popular items at Roni B. include: a new line of denim called “Dish,” offering “Jeggings” (jean/leggings) made of four way stretch ($98), a floral patterned dress by Deborah Viereck ($124), a “Niki Biki” sequined bolero top ($45), and a “Fumblin’ Foe” top with bright colors ($84).
In addition to good customer care and her large selection of fashionable trends, Binshtock also reaches out to the community beyond Roni B.
“We donate clothing to the Valley Women’s Center,” says Binshtock. “Customers can bring in old clothes for us to give to homeless women for job interviews, and we will give 10% off to customers that do this.”
Roni B. will style and accessorize you.
And not only that, Binshtock also has a rewards card program for loyal customers, offering a discount of 3%, 6%, or 9% depending on the day.
“You can either redeem it or add to it, but we can’t do both at once,” says Binshtock.
Best of all? Thursday’s from 4-7 PM is “Happy Hour” at Roni B. Customers can enjoy wine and cheese along with their Thursday afternoon shopping.
Roni B, 13626 Ventura Boulevard Sherman Oaks, CA 91423 - (818) 501-5115 www.ronib.com
Sarah K. Tohl is a life-long Valley resident. She graduated Pitzer College in 2009 with a special major that combined the fields of writing and media studies, titled: “Verbal and Visual Languages.”
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