BY KAREN YOUNG
Want Lady Gaga’s nail color? Niche beauty products you can’t find in the 818, or some not even in Los Angeles for that matter? How about a good supply of products for men and children? And don’t your brows and eyelashes need work? How about all this with a generous customer rewards program and daily specials?
Find niche, luxury products you won't find elsewhere with an impressive customer rewards program and ongoing promotions. PHOTOS : KAREN YOUNG
Step into The Beauty Box — the antithesis of a chain beauty store with products for women, men and children. Owner Regina Tseikhin says her intention is to create a “luxury personal care boutique with an emphasis on customer service and niche products.” Her goal is to bring a mix of independent products, as well as a choice collection widely distributed brands.
Tseikhin relocated her popular West Hollywood store to Studio City’s Ventura Blvd just a few months ago. It has that girlfriend’s closet feel with shabby chic chandeliers, pink walls and French-inspired black and white wallpaper. You’ll find make-up, hair products, skin products, home fragrances, accessories and more for the whole family.
Unique to The Beauty Box is award-winning esthetician and make up artist Victoria, who provides eyebrow shaping, upper lip waxing, eyelash perming, eyelash tinting, glycolic peels and make up services at an honest price point, starting at $20 for shaping.
Esthetician Victoria will take care of your brows and lashes.
Tsekhein says Deborah Lipmann nail polish is flying off the shelves. This completely chemical free, organic polish includes Lady Gaga’s personal choice “Bad Romance” and “Bring on the Bling” with 24 carat diamond Dust inspired by Penelope Cruz’s nails and the Academy Awards this past year. (My Daily Find readers —buy one, get another for half off).
Niche products carried by The Beauty Box include: Invisible Zinc sunblock (chemical free) , Hei Poa, Nature Bisse, Frederic Fekkai, Dayna Dekker candles, limited edition GHD styling products (flat irons), GLO cosmetics, Rilastil mascara (#1 in Italy and doesn’t dry lashes), Blinc mascara (tubes lashes instead of painting), Marini Mascara (if you like Latisse, try this), Chihtsai Hair Treatments (a miracle for resurrecting damaged hair), Anastasia eyebrow, kits, plus many more. There’s also wonderful gift items and accessories, like Apple Bee and Cris Notti limited collection cosmetic bags.
Not to be missed is an array of men’s products for hair and skin. Lines include Anthony, Philip B, Billy Jealousy, Sharps, Osmo (from England), Proraso (Italy), John Allen (from the NY boutique). Wonderful candles include Dayna Decker (couture, botanica and coming soon — exotics), Tocca and Seda France . Children’s products include Mustela and California Baby, as well as the Seres line from Italy and Priti polish (organic and chemical free). And with the school year starting, Spray di Pid (a natural solution for lice) is in stock.
Located between Laurelgrove and Vantage.
Tseikhin offers a rewards program to her customers with discounts given at each purchase for the next purchase. Entertainment industry insiders receive an automatic 15% off every purchase.
The Beauty Box is a small, but mighty store with a well-appointed inventory, personal assistance and grooming talent that makes venturing in all the more worth it.
The Beauty Box 12190 Ventura Blvd Studio City, CA 91604 (310)659-3802 www.beautybox.com MY DAILY FIND READERS: BUY ONE DEBORAH LIPPMAN NAIL POLISH AND GET THE SECOND HALF OFF
Karen Young is the Founder/Editor of MyDailyFind.com Email her at karen@mydailyfind.com
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