Blush Boutique makes an affordable, stylish mark (and great for gift giving) in Encino and Calabasas

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sarahtohl90BY SARAH K. TOHL

With the holiday season here, it is often a struggle  to find the ideal gift at an affordable price.  Whether it is for a mother, sister, daughter, niece, or friend, Sherry Thomas-Blaka’s “Blush Boutique” may have just the solution.

For three years Thomas-Blaka has found success at Blush’s Encino location at Encino Place, which has led to the recent expansion of her business.  Just this past month, she opened another Blush Boutique in Calabasas.

Blush owner Sherry Blaka-Thomas holds Stripe A-line Tunic in black and grey ($38). Photo: Sarah K. To

Blush owner Sherry Blaka-Thomas holds Stripe A-line Tunic in black and grey ($38). Photo: Sarah K. Tohl

According to Thomas-Blaka, Blush offers trendy clothing and accessories for women and teens.  And best of all, her stylish items retail at under $100.

“I’m a ‘people person’ and entrepreneur,” says Thomas-Blaka.  “I love providing everyday clothes at affordable prices.”

In order to provide her selection of seasonal trends, Thomas-Blaka shops at about 50-60 showrooms in Los Angeles on a weekly basis.  This is a continuous cycle that allows for Blush to supply the hottest looks of the moment, with about 40 new styles each week.

All belts are $24

All belts are $24. Photo: Sarah K. Tohl

“I do my buying for ‘now,’ says Thomas-Blaka.  “I learn what my customers want and shop for them.”

Currently, popular items for this fall and winter include: a jersey zipper tunic ($46), a studded metal dress ($76), faux leather jackets ranging from $78 – $88, and jeans by “Blank Denim” ($82).

Studded Metal Dress ($76)

Studded Metal Dress ($76) Photo: Sarah K. Tohl

Blush not only provides reasonable prices and a warm shopping experience — Thomas-Blaka has developed a rewards program for returning customers.

“We have a great, loyal customer base,” says Thomas-Blaka.  “For them we provide a Blush Rewards card, and program 10% back after every purchase, with no expiration date.”

With her generous nature, Thomas-Blaka further reaches out to the community by giving to local charities and foundations.

A customer models a Motorcycle Faux Leather Jacket ($88). Photo: Sarah K. Tohl

A customer models a Motorcycle Faux Leather Jacket ($88). Photo: Sarah K. Tohl

“We make tons of donations with our leftover sale items,” says Thomas-Blaka. “We do lots with local schools, shelters, and organizations like One Generation, and we support Lydia Castro, a 84 Dollar Club member of Food on Foot who has started a separate charity to help homeless rejoin the work force.”

To her advantage, Thomas-Blaka collaborates with several young employees, each with a strong sense of fashion, and who are always aware of the latest trends.

Jewelry ranges from $18 - $48.

Jewelry ranges from $18 - $48.

“The girls that work with me are an extension of Blush,” says Thomas-Blaka.  “They have been very involved and treat the store as one of their own.  We are like a family.”

In fact, Deniz Senkan, one of the “Blush girls” has established a blog for Blush shoppers called “HAUS OF FASHION,” which can be located by this link:  Here, Senkan offers Blush’s latest updates, in addition to fashion tips on how to wear various items or achieve a certain look.

Blush Encino.

Blush Boutique opened last month in Calabasas.

Hurry up and head over to Blush to find the latest trends featured on their blog, because as Thomas-Blaka says, “You gotta get it while its here – hot off the press!”

Blush Boutique 16101 Ventura Boulevard Encino, CA 91436-2500 (818) 788-3893 and 23671 Calabasas Rd Calabasas,CA 91302 818-22B-LUSH Located in the Courtyard of the Commons (across from the commons)

Sarah K. Tohl is a life-long Valley resident. She graduated Pitzer College in 2009 with a special major that combined the fields of writing and media studies, titled: “Verbal and Visual Languages.”

About Karen Young

Karen Young is the founder of My Daily Find.